Google started it, but more and more search engines are following suit and using link popularity as an important part of their ranking algorithms. Many webmasters responded by joining link farms and stuffing their sites with as many links as possible. But all links are not created equal. In fact, bad linking strategies may get you banned from some engines.

Quite simply, your link popularity score is the total number of external sites that link to yours. Link importance is closely related to link popularity, but with a twist. It looks at the type of external link and assigns higher scores to high quality links.

 
The Importance of Link Popularity Services :

Link Popularity is used by 19 of the top 20 Search Engines in their ranking algorithms. Recently, Search Engines are finding new ways to ensure relevant results for their visitors;.

Better Link Popularity can dramatically increase your web site traffic.

An ongoing link development campaign (at least an hour a week) is essential to website promotion; in fact it's the most basic aspect of promoting a site.

Link popularity analysis is one of the best ways to quantifiably measure your website's overall visibility. Link popularity refers to the total number of links or "votes" that a search engine has found for your website. Link Reputation takes into consideration what your link partners "say" about your site to the search engines. Some link partners are more valuable than others; for example, text-links that say the wrong thing "count" for link popularity but they can actually hurt your site's reputation – and get you penalized in the rankings.

Links from web sites with content similar to your own are much more significant.
Links from sites that also specialize in your niche market are more important because they will draw people who are more likely to purchase from you - the more links you have, the easier it is for people to find you. Having your site linked throughout your niche market is an important way to build name recognition and trust with potential clients who are already 'in the neighborhood'.

Links to your site will also boost your Search Engine Ranking, and help ensure you stay indexed by giving the Search Engine spiders more ways to find and crawl your site.

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Content Courtesy : netmechanic.com.