technology

5 Important Aspects of Internet Marketing

The Internet has boomed especially in the last decade. It has provided an impressive number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms.

However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today's competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today's time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, …

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Types Of Content Mediums That Are Good For SEO

When you first start with your business, you are often confused as to what is good for you and what not. With the passage of time, you figure out. Similarly, while launching your website, you are not aware what might help you. But, one thing is mandatory ie creating high-quality content.

Various content mediums like writing, imagery, videos, etc. Can be used to make your website content outstanding. After you choose a particular medium, you are able to churn it out without any difficulty. At this point of time, you need to try and use all mediums to take your SEO to new levels.

Here are 4 types of content that are best for SEO. The best content for search engine optimization is a content which is created with enthusiasm. Without further ado, let's get into discussing content mediums!

  • Evergreen Short-Form Content

Short-form content is popular from past few years and has been good for SEO in many ways. These are especially in the ballpark of 500 words. Whenever you are using short-form evergreen content, you do not have to include tons of information, just keep it short with highly specific knowledge.

The secret behind this content medium is the usage of links. Since 500 words are not enough to include long-tail keywords, you can leverage link-building by linking to high-end sources.

  • Long-Form Content

Long-form content is the polar opposite of short-form content. In this world, long-form articles are firmly ruling over SEO. Basically, these types of articles range 1500+ words that are quite enough to add tons of long-tail keywords and useful information. When you add long-tail keywords in your content, you get high search engine rankings which are beneficial for your business website.

  • Epic Guides

Want to learn what epic guides are? In simplified language, epic guides are long-form articles on stereoids. They happen to lie in a range of 3,000+ words and sometimes they can even reach till 10,000 words. Yes, they are hard to write but on the other hand, they are extremely useful for SEO.

If we talk logically, more word count equals to more inclusion of long-tail and short-tail keywords that equal to reaching the topmost level of rankings of the search engine. But one thing to keep in mind is to use high-quality content while using epic guides as a user should feel interested to read such a huge article.

  • Listicles

From the past few years, listicles have been known to boost SEO rankings by proffering high-quality content. In today's world, listicles are the bread and the butter for Buzzfeed as they are highly shareable. They are organized in such a way that you can share core important information in a simple and effective way. Want to boost your SEO, make use of listicles as they come with a power of social sharing.

Content is like the heart of a website. Without good quality, readable content, a website is nothing. If you are not confident enough, you can hire a professional SEO company

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The Silo Effect In Software Testing

People may not know what the silo effect actually means. But everything is simple. The silo is the situation when somebody’s opinion, idea and plan are limited by the existing prejudices and experience of other people.

The employees of software testing company, as well as the specialists of other companies not connected with IT sphere, perform their duties in silos. This is rather complicated notion, and it should be regarded more precisely.

What Are the Silo Types?

  • A formal silo. In every company, there are the groups of specialists which perform particular tasks and solve the defined problems. There are developers, testers, product managers, sales managers, administrators, etc.
  • An informal silo. This type concerns the same ideas, standards and concepts shared by the particular groups or schools. Moreover, the silo effect may also be regarded in terms of applying of definite testing principles and approaches, for example, the session approach or the automation principle.

The silo effect has both advantages and disadvantages. Hereafter, the benefits of the silo effect in software testing field will be regarded.

What Are the Advantages of Silos?

  • It is the basis of building the team of specialists which share the common view. It is easier to form the team of like-minded specialists.
  • Silos provide the consolidation of efforts of every member of the test team.
  • The support networks are established with the help of silos.
  • Silos encourage the effective communication within the test group.
  • The credibility for every member of the group is established due to silos.

All mentioned aspects of silos have the positive influence on the testing process and the team spirit. Unfortunately, despite regarded pluses, the silo effect has some minuses. It is very important to prevent the negative effects of silos.

What Are the Disadvantages of the Silo?

  • The silo may limit the expert’s imagination. The tunnel vision of the checking process does not provide the effective functional testing or performance testing.
  • The silo causes the tribalism. The enmity to developers or another test team prevents the well-timed production of the bug free application or system.
  • Miscommunication, misconceptions, troubles and difficulties may be arisen by the silo.
  • The rejection of every idea or conception which differs from your own thoughts leads to less productive automated testing or any other checking type. The valid propositions should be reviewed and taken into account.
  • The specialists may become blind to risks because of the silo effect.

There is a fine line between the silos benefits and disadvantages. One should always control the degree of silo influence on every team member and the whole test group.…

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Gadget – What is the Meaning of This Word?

GADGET, this word refers to any electronic device that has a very specific function as voice recording, music playing, surveillance, video playing, photos displaying, etc. The good thing here is you can access these electronic gadgets anywhere and anytime.

I’ll talk about some of these electronic gadgets, what’s their jobs and how you can enjoy with them.

Audio Gadgets, gadgets that help you to listen to your favorite music anywhere, it’s a very small, lightweight and smart device that can play any type of music in all formats as mp3, wav, wma, etc. Audio gadgets may be just a mp3 player with different memory spaces, it may be 256mb, 512mb, 1gb, 2gb, it even may be 20gb according to your needs.MP3 player gadget may be built-in another thing as sunglasses with built-in mp3 player, it’s very good for the people who have an active lifestyle. It also may be with watches, pens and digital cameras.

iPod, it’s the perfect electronic gadget has been known until now, it do very well with music and recording functions, it also has other functions as FM radio, E-book functions, voice recording, it has great models according to the space of flash memory. It can play all types of music and in some models it can play videos and display pictures, GREAT GADGET, isn’t it.

Video Gadgets, another function of some gadgets to enjoy your time, by these gadgets you can watch your favorite videos and display/share your personal photos. MP4 player is one of those gadgets which allow you to watch your films, video clips, personal recordings and even play games. It should supports all video and photo files, it also should has a high resolution screen for good displaying.

Camera Gadgets, as wireless internet cameras, surveillance cameras, sunglasses cameras, etc. By some models of the wireless internet cameras you can access your camera from anywhere and at anytime by using the IP address, it’s very good idea to have a something like that.

This was a very short description about some of those gadgets providing you some information on haw you can benefit from the electronic gadgets, there are very great gadgets available now, they are created to have a better life, just search to find.…

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Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads …

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How Has Technology Changed Art?

We all are witnessing the changes being made in the art these days. Technology has the power to change anything. It is changing the traditional art into digital art.

Amazing digital art has taken place of traditional art. Digital art is exploring itself in many different ways that one can imagine. Different software is developed to increase the presence of digital art.

Photoshop Artists are one of the most common digital artists who give an amazing look to a picture with the help of imaging software and different applications.

These applications are developed with the help of technology. Anyone can be a digital artist having knowledge and proficiency in Photoshop.

Difference between traditional artists and digital artists is that traditional artists use paint and cement for their art and digital artists use imaging software and applications in their art. Some of the applications have the power to create 3D art work.

Technology has taken art into a new level of creativity. Let us talk about how technology has changed traditional art into digital art. We know that internet is ruling the world with its power. So, artists decided to present their art online with the help of internet. This is possible with use of technology.

You must have seen art galleries and attended painting exhibitions in your life. These doesn’t work well these days so artists find a way where they can get more attention and more praise for their work. Most of the artistic stuff is now seen online and is circulated to the art lovers.

There are some places where exhibitions are held and we do respect them. But presenting paintings, sculptures and art work online is in trend. Some of the artists are also showing their art on the basis of card swipe panel or coins.

How this work – when you enter coins or swipe card in the panel, the panel shows you some of the art work for a few minutes and then gets closed and if you want to see it again or explore more, further you need to swipe your card or add coins into it. This is how artists are using technology.

How digital artists are using technology for their art work

Digital artists already in touch with technology are aware of the systems that are in trend and use them to create their art work and sell them online.

Some of the professional digital artists are earning a lot of bucks by selling their art work. They can also design the ones that you want and are also ready to make any modifications you need.

They use different software to explore their skills and made it more impressive. They are using technologies that offer new ways to express their art work in a realistic way for much more time.

They are using different types of media and mix them to provide a more creative art work. Their 3D art work looks as real as it is present live in front of …

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Best Web Design Services

Want to design or re-design your existing website?

In today's fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers do not get attracted to your website, they do not stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.

There are many IT design and development companies in industry offering quality web design services. Professional guidance from a reputed designing company can bring positive results. Web development and design may sound easy for users but it includes a lot of planning and efforts to achieve desired results. Before choosing any company, take a detailed look at company's portfolio. By this, you can easily review the company's past project details, work niches etc. You can ask them about their expertise in graphic designing software like Java, Flash, and Adobe etc. The price of the company also varies according to the services they are offering. You should make sure the staff of company is well trained and professional and they meet the deadlines. You can also search for best IT companies on major search engines like Yahoo and Google. Beside this, you will need regular updates also. Ask them for the maintenance of website also. You can consult your friends and family as well search for best IT Company online. Choose that company that suits your budget and website requirement.

The designers make general as well as customized websites. If you want to go conventional way rather than traditional way then you can go for customized web design services. Customized website is followed by designers from the scratch as per your design. Customized sites are more expensive as compared to general ones. Before selecting any web design company, make sure that they are effectively using latest tools and techniques. As it will help in the long run by reducing the cost of website designing in future. Web design companies should properly examine the website requirement, location, preferences, target customers, nature of website and region before designing any website.

You can introduce different incentives as well as discount coupons to grab the interest of customers. In tough online competition, make sure that your products meet the demand of the customers while maintaining the quality.

To beat your competitors, your website should be designed better than their website. You should choose skilled web Company. Web professionals take your website to the top position by using embedded tags so that your website will appear in search engines. A good company provides customer support to solve your queries 24/7. They offer you reliable services in case of upgrading or troubleshooting the website.

Having an attractive website is not enough to boost your business. Getting help from reputable companies will help your website to improve by using promotional content. Understanding the customer's demand help the …

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Is Website A Product Or Service?

It might not be a threat to the never ending debate of whether egg cam first or the hen, but mystery surrounding a website’s definition is an intriguing one in itself.

Experts say website is ‘A collection of HTML and subordinate documents on the World Wide Web that are typically accessible from the same URL and residing on the same server, and form a coherent, usually interlinked whole’. Understood! Thanks for the jargons! But Dear Wikipedia is this ‘collection’ a product or a service?

One school of thought says that it is a product that a web designer manufactures and sells to the end user. Various graphic designing and coding tools are used to create this New Product.

Others argue that a website is a facility that is provided to the customer just like a salesman’s. A salesman is not a product, he provides services to the company, and so does a website. A website is simply the online representation of someone or something; there is no product involved.

Service Supporters look to win the case by presenting a witness by the name of ‘Government’. They argue that the government sees web designing as a service job, thus, service tax is applicable on it and not sales tax (which is applicable on product sales). Strong Point!

The counter punch from ‘It’s a product’ group is that developing a video game is a surely a service but the game is a product, so website designing is a service but website a product. Well played I say!

I hope you are not expecting me to conclude by giving you a definitive answer. Has anybody asking the ‘egg or hen’ question given you an answer? Then why me? I have shown you the two sides of the coin; it’s up to you to flip it and see how it lands.…

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Website Design – The 8 "C’s" That Make a Site Sticky

I believe in judging a website by how well it converts visits into profits and this can be achieved with “stickiness”… the measure of how long a user spends on your site.

The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt!

Website Design, “stickiness” & the 8 “C’s”

Your design should keep visitors on your site AND make them come back for more so implement a few of the “C’s” in your site design to improve your conversion rate:

1.Content

“Content is king” so ensure your web copy is unique, fresh, useful to users and fits in with the overall design.

Broadcast content with RSS Feeds, e-mails and sms to your target audience and link to relevant sites to get your point across (automate this in the website design).

Interactive website design (on-line games, weather reports, etc.) ensures consumers spend more time on your website.

Include F.A.Q.S, reports, research data or on-line response forms and integrate call to actions throughout the website.

2. Community

Engage people on your website, plug-ins from Social networks should be incorporated in your website design to further develop peoples perception of your brand.

3.Communication

It’s important for prospects or customers to reach you, display your contact details on each page and use an email notifier to inform users of any updates to the website.

Your design should include a Blog and allow comments giving you a better insight of your visitors needs.

4.Customisation

Allow visitors to personalise landing pages and ensure the website design is customer centric with personal greetings and personal preferences.

5. Commerce

Customers should be able to complete the entire purchasing process on-line so incorporating on-line registration, secure payment facilities, order tracking and return policies in the website design is essential.

6. Convenience

Ensure your Hosting Company is reliable and keep your website down time to a minimum, remove dead links and ensure that information in no more than 3 clicks away (plan during the initial website design phase).

The website design should ensure a pleasant user experience with simple navigation, good graphics and clear typography.

7. Choice

The website should offer a wider selection of products than normal distribution channels or perhaps offer a product customisation option for registered members.

8. Cost

We always looking for bargains and the easiest way to find them is on-line, offer discounts for on-line purchases or bookings (check out kulula.com for a good example).

Plenty of thought has to go into website design so always plan before you launch your on-line presence (or overhaul your existing web design).…

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Computer and Technology Today

Computer plays an essential role people’s day to day life especially at work place, schools and even in home. Twenty first century has been the age of so many technological advancements aimed for making the lives of people better. Computer helps them become more efficient in their work.

Computer technology in banking:

Technology has made our living easy and comfortable, for instance our banking needs. Previously people need to maintain the important data of their customers manually. But right now, in just one click, they would be able to find all the customers’ data instantly. The customers are able to know about the transactions of their account by logging in to the bank website. Moreover, it is possible to apply for loans through online.

Improvements of computer technology:

Computer technology has improved our life style far better than before. Due to the emergence of internet and technology, the world has shrunk to a global village. Even though the advancement in internet creates new challenges like computer problems and virus threats, the computer technology like antivirus software made easy to overcome these problems.

Computer in food industry:

The automation and computerization in food processing units is facing lots of challenges if they are used nearby water catastrophic effects on any computer system. Most food processing units prefer waterproof computers to protect their computer systems from drenching in the production area.

Computer in medical field:

Hospital is an important organization and computers are used for the management of a hospital. The accounting, payroll and stock system of the hospital have been computerized in recent days. We can maintain the record of different medicines, their distribution and use in different wards etc. using computer. Even the disease can be diagnosed by entering the symptoms of a patient. Moreover, various computerized devices are used in laboratories for different tests of blood etc.

Computer in agriculture:

Nowadays agricultural industry is also making use of the computers. The analysis that was taken some few years before shows that 44% of the farmers in Ohio are using computers for various purposes. In 1991, only 32% of the farmers were making use of it. This shows that there is considerable increase in the farmers who are using computers. As internet becomes the means of communication, most farmers use this technological advancement for transaction processing or for retrieving information. The analysis shows that out of the total farmers who were surveyed, 80% of them are making use of the internet.

Computer in education:

Due to the globalization of education, so many challenges are posed by the new trends. In order to face all these challenges, information technology in the education sector is very important. It is essential that the students become familiar with the concept and use of information technology in order to equip them for future job market. Similarly, the faculty can achieve better quality in teaching methodology. The computer technology has developed in many fields. Its drastic development has created an immense impact in almost all …

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