Online Vs Offline SEO: Which Is Best for Your Business?

If you ask anyone who works in the SEO industry what optimisation means and what its purpose is, they’ll probably be able to give you a quick, if not necessarily straightforward answer. The aim is clearly to improve the status of your business website /brand on the results pages of search engines: the higher the ranking, the more likely users will be attracted to your services. Now ask those very same people how to best achieve this and the waters start to get a little muddier.

Some SEO experts favour on-page, or on-line optimisation techniques, others prefer off-page. The majority, you would hope, would recommend a combination of the two strategies. If it could just be left at that, the world would be a simpler place. However, SEO professionals don’t seem to do ‘simple’. They’ll start telling you about the importance of ‘organic’ marketing, ‘Meta tag’ settings and other weird and wonderful sounding concepts that you really ‘must’ use. Is it any wonder we mere mortals get confused? What do any of these terms actually mean? Well, hopefully after you’ve read this article the waters may become a little clearer.

On-page SEO refers to the optimisation of the pages that make up your actual business website. This is the more technical aspect of the optimisation process and refers to those factors that have an effect on website or webpage listings in natural search results: these factors are controlled by you or by the coding on your web pages. Any optimisation will focus on the keywords that make up the content or the copy on your web site. It will also look at areas like HTML coding, Meta tags, unique content, website design and layout. Essentially on-page optimisation is all about tweaking all the technical bits and bobs that lurk beneath the surface, so that both search engines and ordinary users are given the precise information they’re looking for: the better and more accurate the results, then the greater the traffic.

Offline SEO refers to the optimisation of the pages away from your website. They are referred to as ‘off-page’ because they are not controlled by you or by the coding on your website. Off-page optimisation techniques focus predominantly on areas like link building, directory and article submission, blog posting and forum posting. The purpose of offline optimisation is to maximise all the links that come off your website pages to encourage a higher placing in the search engine results.

So which is best?   

It won’t surprise you to learn that there isn’t a simple answer to this. Well, there wouldn’t be, would there? Each has its own merits and limitations. It’s all a matter of horses for courses: it depends on what your ultimate goal is and how quickly you expect to see the results.

Traditionally on-page optimisation will produce better long-term results, but these can take time.  If your business aim is to get yourself established on the likes of Google and Bing or other high-ranking search engines, then …

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Computer Monitors – Is Higher Resolution Better? Part 3

The Hidden Problem

Your monitor outputs the signal it receives to the best of its ability. Your computer outputs as many frames as it can. However, the cable that connects the two together is normally the cheapest piece of junk your monitor manufacturer could find. Even if you bought an aftermarket cable, unless you really did a lot of digging, aftermarket cables are also often really expensive and still pretty terrible.

Each frame is data, 30 frames at 1080p is a lot of data, 60 frames of 1080p is twice as much as 30 frames. Now in part 2 we learned that 4K is four times as many pixels well it is also four times as much data per frame. This can add up to huge amounts of data being sent down the cable connecting your monitor and gaming PC. Your cable is probably not up to the task of transferring 4K video much less supporting higher frame rates.

There are four major types of video cables used in gaming PC’s; VGA, DVI, HDMI, and DisplayPort.

VGA is a bare minimum cable incapable of supporting high frame rates and resolutions.

DVI is much more complex with multiple versions of the cable but only the latest versions of it are capable of supporting HD video and frame rates.

HDMI is the most popular type of video cable. It is most commonly found in just one type but there are different types of HDMI connectors but more problematic is that there are now three types of HDMI cables and there is no way to tell them apart. Standard HDMI can’t support HD video, High Speed HDMI can support HD video, and the new HDMI 2.1 or 48G cables can support resolutions up to 10K at 120hz.

DisplayPort is the newest type of cable and is growing rapidly in popularity especially in PC gaming. It has one type of cable and two types of connectors so it is much simpler than other HD capable options. It natively supports 4K video at 120hz.

Now at first glance it seems like you have three good options but hidden problem is that the manufacture of these cables is almost completely unregulated and meeting the minimum specs is the only requirement not the complete specification. So a High Speed HDMI cable may support 1080p but chances are it won’t support 4K because it’s not required to in order to be labelled High Speed. The same thing applies to DVI and DisplayPort cables. Don’t worry though! You don’t need to spend a fortune for cables either. In fact most expensive cables are still bad cables!

Just get your cables from and you will get the highest quality cables with the highest data transmission rates I can even find for prices cheaper than most cheap cables you can find! I don’t work there I just hate bad cables.

What does this have to do with upgrading to a 4K monitor? You need to have the right cables for …

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The Issues of Shareware and Freeware

The question of purchasing a software occurs with everyone. When you have a laptop or even a pc you will need at some point in time to acquire the proper software applications to keep files or modify them. In today’s time, there are many eye catching products to choose from. Some however are called freeware and others called shareware software. A new pc or laptop owner may be tempted by downloading free software as there is no price to pay for them. This can bring both opportunities and destruction if one is not careful in their decisions. As a browser on the Internet is important to understand the strengths and weaknesses of freeware as the user may get stuck with big problems than before.

Freeware is the term often associated with free software programs. Today there are many freeware programs available for users to pick from such as backup software, file backup software, anti virus, and more. Freeware can be found on download sites or on the providers own website. Freeware or free software allows users to do certain tasks with a free program. You can do whatever you want with the program so long as you do not try to resell it or distribute it to others. This means that you can use the software for your own purposes without any charge.

With this free software there are some problems or issues that can occur. Viruses are a number one concern for those individuals downloading software from certain sites. With freeware one is never certain about viruses. The maker could create a new virus and enter into the unknowing individual’s pc and cause havoc. Or in some cases it may not be the manufacture of the software who implants viruses but outsiders who hack into the website of the program. Another issues is that there is no support provided by the manufacture of the software. You download the software but nobody will help you with any arising issues. This can be a issue if you are dealing with for example hyper v backup and need support.

Shareware is different from freeware as the user must purchase the right to use the software. The buyer will pay a fee and is allowed to use the software on the dedicated laptop or pc. The advantage of shareware is that you will in many cases get full support for your technical problems and issues. This can be a lifesaver for those in business who are dealing with clients. Another advantage is the software is most likely of better quality. A freeware program will not have all the nice features as a shareware program simple due to the fact that the programmer has to get paid for the knowledge he/she acquired to write such a program. It would not make any financial sense for someone to put much energy into a software without financial compensation for their troubles. Another key issue is the point that shareware will most likely be virus free. So …

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Submit Site to Yandex and Baidu

In China, Google wants only a 27% market share; Very much second fiddle to (Baidu) with 55%. Similarly, in Russia, Google is in third place, with (Yandex) the clear leader. More than 50% of growth in internet users from 2007-2010 is likely to come from these huge countries. Is not it time to consider a listing on their biggest search engines? This short article looks at what is required to get your site crawled.

The Growth of the Internet in China & Russia

Russia is one of the world's fastest growing economies – and the most heavily populated country in Europe. Internet penetration in Russia currently stands at just 19.5% (compared to 69.9% in the United States). In China, penetration is just 10.9% (in a population more than four times the size of the US). The penetration levels in Western Europe and North America appear to have stabilized and look unilaterally to grow significantly in the future. The majority of new world-wide internet users will come from India & China. The bulk of new European users will hail from Russia. A wave of change is sweeping over the net as we speak and, within 18 months, China will overtake the US as the largest internet community online.

Are Google near the height of their powers?

The poses an interesting question; Are Google in fact at their zenith? Most commentators put Google's current, underlying market share (in advanced western economies) at approximately 75%. However, what will be their global market share in five years time? Even if they grow their presence slightly in Russia and China, their overall world share will fall, simply from the law of surprises. It would be most unnwise, right now, to discount the growing advantage of these new competitors!

Getting listed on Yandex

Yandex do not accept site submissions from sites hosted outside Russia. This does not mean, however, that domain names have to end in .ru (Russia) or .ua (Ukraine). In fact, any site with an IP address in a Russian speaking country or with pages in Russian will eventually be indexed by the search engine. Try comparing a search for "Intel" with a search for "Amazon". You will note that Intel, who have a part of their site in Russian, fair better in the results than Amazon. Have a look at this page from Ice Graphics which, unlike Amazon, manages to achieve (just) a top 10 result for the search phrase "books" on Yandex (despite being a English Language site, hosted in the US). This is due to the presence of Russian language text on the page (even text not properly tagged as Russian in HTML or Meta-Language tags).

So, the first rule to learn for Yandex is some text in Russian for your Russian customers. Typically, it will be best to enclose any Russian language text with the correct W3C mark-up. For example, the following Russian phrase (roughly equivalent to "the early bird catches the worm") would be coded as follows:

<b>&lt;Span lang </b>

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Security Issues With Online Hotel And Ticket Booking Websites

The Internet has quietly revolutionized the world. It has made completion of tasks easy and fast, making us dependent on it heavily for almost every aspect of our life. One of the earliest revolutions took place in the banking industry, followed by the ticket booking services, after the US military made their ARPANET project public and allowed universities and businesses to take advantage of this wonderful technology.

Interestingly, computer and programming nerds create primitive web based ticket booking systems with the Java language, which is considered by many as the language of the internet. They do so for their academic projects in their schools and colleges and these applications are insignificant with respect to the commercial versions. However, the case was discussed to make the reader realize the popularity of theses internet based ticket booking applications.

Now, coming to the main point, online ticket booking and hotel reservation systems often provide the option of paying the required amount online, which is referred to as wire transfer in common man’s language. These websites use third party plug-ins through APIs, that integrates their website’s database with the bank’s computer systems and servers through a software-defined network device called the Payment Gateway.

Generally, these payment gateways are extremely secure environments that employ Secured Socket Layer or SSL algorithms, which can be 64 bit or 128 bit encryption algorithms, based on the requirement. 128 bit SSL algorithms are the most secure algorithms deployed in public domain for the purpose of securing fund transfer environments and encrypt the sensitive information with a highly secure process that is extremely difficult to crack by present standards.

The problem, or rather the loopholes lie with the internal data storage mechanisms deployed by the third party ticket booking websites. Sometimes, to reduce the cost associated with maintaining the security standards high, these websites do not take adequate measure to ensure that the payment related information are safe in their servers. It might also be the fact that their server or database administrators are not skilled enough to ensure stringent security measures are deployed.

It may happen that while no security breach takes place on part of your bank’s transfer system, security loopholes might exist in the hotel’s or the airline’s own website. If their servers are hacked and the data is appropriately mined by any expert hacker, your entire details regarding the financial transaction, including your credit card details, will be in front of the hacker.

The hacker can simply download or copy the information to some other system of his own and use the same to perform unauthorized transactions and fund transfers. Although banks deploy double-layered verification methods to mitigate such frauds, the process is far from being full-proof.

Thus, think twice before you trust third party hotel and ticket booking service. Even the best hotel booking service providers are vulnerable to such server attacks by cyber experts and they do very little to plug the loopholes in their systems and servers.…

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Cost Effective BPO-SEO Activities to Apply For 2011 Internet Marketing

Let's admit it. We can not help the lure of e-commerce. And since the possibility of butthead heads with thousands of aspiring and established entrepreneurs, many today still find it appealing to engage in online marketing. Maybe it's because of the prospect of a huge ROI or the thrill of starting something worthwhile without having to spend a lot that encourage the rise in statistic. Well, whatever it is, it's clear that this new business trend will not show signs of decreasing any time soon. And moreover, the outrsource IT to Philippines operations that support it.

So while there is the availability of cost-effective BPO providers who are willing to make your internet marketing endeavors less complicated, you should at least know what you would have them do to give more value to your investments this 2011.

1. Blogging
No, this does not only refer to your ordinary content creation blogging. In 2011, this will already be strongly associated with SEO friendly technical writing that allows businessmen to interest both the readers and search engines in their company. This also involves other link building activities that sets the blog site up with more influence and more traffic – for example blog commentary and microblogging. Now, in building up content, one can consider writing up about interviews or featuring other known blogs or bloggers so as to make the page more informative and authoritative.

2. Social Media
In 2010, it was all about social networking sites like Facebook and Twitter. In 2011, Orkut, Jaiku, LinkedIn, Plurk, and even Skype, along with other communication mediums, will dominate the social networking scene in terms of building contacts and presenting products and services. Video marketing will also become a big part of the web 2.0 social media link building strategy with businesses preferring to stream their video ads on free sites and making it potentially viral than pay television display. Social networking is actually great to use in promoting a business as it exposes it to a network that is made viable for patronization. It also allows businesses to be visible for real-time researchers. And finally, it also allows users to build up and expand their network so they can reach more people and generate more leads.

3. Distribution of information
It was only in 2010 when this particular SEO activity was given notice. In 2011, the attention will be further supplemented with the creation of lists, case studies, tutorials, ebooks, reviews, overviews and creative media. These will not only be attractive to searchers and search engines because of their content worth. They will also be helpful in boosting the reliability and authority of the site that it is endorsing or is its source.

Just to be clear, search engine optimization is one of the most sought after outsourced marketing services as it allows websites to boost their traffic, visibility, and credibility to the public without having to use tedious, expensive, time-limited and obviously propaganda-driven marketing Logos and ads. It also helps them present …

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Classic Game Review: Conquest

Risk fans rejoice! Your favourite board game is now available for use against one, two or even three computer opponents. You no longer have to scrounge around at odd hours of the night hoping someone will take your challenge. With the aid of your PC you can choose to fight in Europe of 1942 or Scotland 1750.

Like the popular board game, CONQUEST is a strategy war game. The object is to conquer territories adjacent to countries which you hold. CONQUEST has several enhanced features which are not in Risk. Fast moving computer opponents provide only breathing time before it’s your turn once again. A fine text window displays all the necessary information as battles ensue. The graphics employed outline and colour in conquered territories quickly. At the beginning of a turn, you are allotted a certain number of armies. You can deploy them wherever you see fit. Troops not deployed are stored for your next turn.

Next, you can either attack or finish your turn. Each country is displayed with the owner’s colour and the total amount of occupying armies. After attacking and defeating the enemy, you decide how many troops to leave and how many to move into your new territory. After this decision, the computer fills in the newly conquered land with your colour. Attacking continues until you decide to stop. For the last move of your turn, you can pull troops away from the front lines to be stored along with your allotted armies for the next turn. In this way, you can muster strength for counter attacking or even defending your front lines. To start the game, you can choose the number of armies to be placed in each country. Three is suggested, although the experienced player can decide to start with up to nine. If you like to show off your computer, you can have two, three or four computer opponents square off at each other. Any combination of human and/or computer opponents up to four can play. Ownership of countries at the start of each game can be the same, or you can opt to have the countries randomly distributed. When time is short and the war is still on, a “save” feature permits you to continue at a later time.

One major problem occurred when I was loading in the European map. After being prompted by the computer, the map of Europe was drawn in. Just before the countries were coloured in, I received an error message stating “out of memory 2080”. From that point, it was impossible to proceed. After contacting Sirius I finally was lead to the easy solution. It seems that because my machine has an asynchronous communications card, Basic will automatically allocate a communications buffer when it boots up. So to prevent this from happening, make sure you type in Basica/ c: 0 instead of Basica (as the directions call for). This will cause Basic to start up with 0 buffers. With this problem solved, I had no …

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Language Issues – E-Commerce Website Solutions

It is suggested that the only way to do business successfully in other cultures is to adapt to those cultures. The phrase “think globally and act locally” is perfectly describes this approach. The main step that an online business usually takes to reach their potential customers in other countries is to provide local language versions of their Web site. This means you will need to translate e-commerce Web site into another regional dialect or language. According to a research, customers are far more likely to purchase products and services from the websites in their own languages. Only about 400 million of the world’s 6 billion people learned English as their native language.

Researchers also analyses that only fifty percent of the content available on the Internet is in English and more than half of current Internet users do not read English. International Data Corporation predicts that by 2010, more than 80 percent of Internet users will be outside the United States, and 65 percent of electronic commerce transactions will involve at least one party located outside the United States.

Even many languages require separate dialects and multiple translations. For instance, Spanish languages spoken in Mexico, Spain and Latin America have different dialects. So, it is important to check and translates the differences between the spellings and word meanings. Usually, many companies translate their website pages. When the web company grows larger, they become more selective in their translation efforts. Some e-commerce websites have thousands of webpages with much targeted content; the web businesses operating those sites can discover the cost of translating all pages to be expensive.

The decision whether to translate a specific webpage should be made by the corporate department responsible for each page’s content. Remember, that the home page of an e-commerce website should have versions in all supported dialects and languages. E-commerce website pages designed for product information, marketing and brand establishment should be given high priority of translation.

Different approaches can be appropriate for translating the different types of text that appear on an electronic commerce site. For key advertising messages, the touch of a human translator can be crucial to capture subtle meanings. For more routine transaction-processing tasks, automated software translation may be a satisfactory alternative. Many of the companies in this field are working to improve software and databases of previously translated material that can help human translators work more accurately and efficiently. The translation services and software manufacturers that work with electronic commerce sites do not generally use the term “translation” to describe what they do.…

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Importance of Website in Schools

Internet has become one of the largest platforms of communication. It is the most effective technology available today. Building a website for school can prove to be extremely beneficial if it is done in the right way. It maybe time consuming and include a lot of effort to be put in for developing a website for the school, but it is very advantageous for the school community. The school website gives the school’s information and also clear idea about what they are good at. School websites will provide the up to dates, as well as help them to link between schools, their communities and also to the entire world.

Opportunities provided by a school website:

  • Parents become more aware about the schools functioning, and also feel involved. Through the websites parents can be easily informed about the upcoming events like activities, exams and also tips that could help children. Thus websites play a vital role in removing the barrier between parents and the school.
  • With the help of websites teacher’s can share their views and ideas with the rest of the faculty as well as the parents.
  • Te website makes it easier for the parents to give the school and the teachers their valuable feedback.
  • Parents get the opportunity to become well versed with the education system of their child.
  • The website provides a platform for the school to build contacts and link with business, families as well as other schools. Especially for families who relocate very often, these websites become great sources for them.

Few elements necessary for a school website:

  • Background of the school and other information like history and staff.
  • Basic contact details should always be mentioned in the website like, address, phone number, etc.
  • The website should contain all the day to day information or notice like upcoming inter and intra school events, holidays parent teacher’s meeting, etc.
  • School websites should also avail blogs and forums to give an opportunity to have an interaction.
  • The necessary teaching aids, teaching materials, journals, lesson plan, and other education resources should be provided.
  • Photographs and write-ups about school, classroom, school trips, etc. should be put up. Also suggestions to be given to parents, assisting them to help their children at home.

Creating websites of your own is the same as being a publisher, but a website is always convenient for both students and educators. Here you make your own website without being criticized and it also saves time. Students should be encouraged to make the website for the school as they have more knowledge about technology than adults. Thus it becomes a learning experience for them, making them more versatile in what they do and create.

Many a times people tend to consider the school website to be a substitute for all the face-to-face interactions. It is a very wrong notion that they hold. The website should be perceived as an extra resource benefit provided to the world by the schools.…

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How To Watch Online Movies

Tired of paying dollars for watching online movies? I will tell you in a very easy way about how you can watch movies for free online on your own computer or laptop.

There are many ways from which you can watch movies, but the best way is YouTube, it is a video streaming website and currently world's no.1 video streaming website where you can watch loads of videos of other people where they are uploading various kinds of Videos like animals, songs, music, tutorials, internet tips and more.

But this is only the beginning believe me, you can even watch online movies on YouTube for free, this is what the best part is, you only have to be really creative and you'll have to search the right keywords on YouTube if you want To watch movies right on your computer screen, Basically YouTube offers a search engine where you can type keywords about what you want to see, and if there is any video which matches with your keyword term, it'll show up. Now if you want to watch a movie like say: High School Musical, you'll have to type something like: high school musical dvd rip, high school musical part 1, or anything which matches with the movie title.

In case if you are not able to find any movie there, try going on to DivX Videos, where you can watch movies for free in a great quality, which you can not find easily anywhere else. Similarly, you can visit forums where there are Free Online Movies streaming, and more like that.

So These are the multiple ways for watching movies, videos, music videos and more, although these are only the few websites which are offering streaming, there are thousands of more on which you can stream videos and watch. …

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