technology

Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website
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Equity Crowdfunding: Promising, But Messy by Now

A New Beginning

After waiting for a long period of time, the regulation Crowdfunding was finally released by the US Securities and Exchange Commission (SEC). The SEC also set May 16, 2016 as an official date to let websites offer the equity crowdfunding service. Since May 2016, a group of websites that received the approval for operation have entered the US crowdfunding market.

Diversified Crowdfunding Services

A quick look of the US crowdfunding market, one would find out that the market is kind of messy and very confusing. The players in the crowdfunding market include websites that have been offering diversified services. Those existing players include donation-based websites such as Kickstarter and Indiegogo, websites that were approved by state legislation and regulators for intrastate equity crowdfunding, and websites that offer services based on Regulation D and / or Regulation A, or to accredited investors only.

The new websites that are provided to offer the Title III, equity-based, or simply equity crowdfunding service may have added more confusion to businesses and investors. Among those new websites, some of them have already been in crowdfunding business for several years and opened to accredited investors or accepted investment for regulation D / A, etc.

Bright Future

Over time, any website that wants to offer the Title III (or equity) crowdfunding would have to get approval from regulators. But, by now, either business owners or investors have to figure out which website offers what kind of crowdfunding service before using any of them. Perhaps, that was one of the reasons that crowdfunding websites including some millions of visitors have seen significant drop in traffic in recent months.

Although no one knows what will happen in the US crowdfunding market in the future, it is hopeful that the market will play it out by itself. With the regulation Crowdfunding in place, the US crowdfunding market will grow and expand to a healthy market.

In some other countries, crowdfunding was launched without proper regulations in place. The market was quickly turned to be sour for businesses and investors. Although most crowdfunding websites in that country are honest players, the bad reputation of the entire industry pushes most players to either get out the market entirely or conduct crowdfunding business under a cover of other businesses.

One of the key questions for the US crowdfunding market is whether "crow" will support and invest in companies that are looking for funding on websites. At the present time, no one has an answer yet. …

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Top Benefits of SEO

SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –

Clear cut increase in traffic

The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Best Marketing return on investment!

When you pay for an ad, a good amount of people will see it. There’s a fair chance that some percentage of them might end up buying your product. This higher conversion rate is simply one more of the advantages of SEO services that can’t be matched by any other form of marketing. Google keeps the data about the searches and gets the people who searched for the tag on your website. Anyone can post an ad and individuals who see it may misclick. However, a hit from Google is much more appreciable than ads.

Long-Term Standings

Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking, your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.

Higher Brand Credibility as More People Trust Google

People trust whatever comes first at the Google search page. There is a mutual trust between the people and Google as it is a reputable company. By implementing this strategy, you can turn your site into the brand name. The lower you are in rankings on Google the more individuals are distrustful about your site. On the off chance that Google has a spot devoted to you at the top particularly in the event that it is a high level posting with different subpages recorded beneath the principle landing page it gives your site a position and brand value that no advertisement can beat. Advertisements can frequently be viewed as irritating and many individuals have promotion blockers introduced on their programs.

Branding

Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides …

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Internet Backup Software

Internet backup software enables you to store your data on a remote server for backing up. It is also known as remote backup software and online backup software. Internet backup software programs are mainly used by large- and medium-scale companies and corporations such as banks and stock exchanges.

Internet backup software is more advanced than hard disk backup software, and it can backup large amounts of data measured in gigabytes and terabytes. The software takes advantage of non-peak times of Internet use and provides unique disc backup solutions. It is the safest and most effective way to archive your data.

Internet backup software service providers are companies that have software programs and server space for storing files. They guarantee restoration of all your files without any data loss. Internet backup programs use file transfer protocol (FTP) software. In case of a system or network crash, you have to first install the software from an installation CD, and then download the backup you are keeping on the Internet. If you store your backup on your website or server, make sure that nobody is able to manipulate it. Passwords help you protect your privacy.

Internet backup software provides for full backup of a hard disk, image, and specific files and folders. Backing up of an entire hard disk is often slower due to low Internet transfer speed. So you have to choose files and folders that are most important for you to backup. Flexible backup time schedules specified in the Internet backup software help you backup your data at desired frequencies.

The advantages of using Internet backup software are numerous. First, the backup is located in a secure place away from your computer, thereby offering your data complete protection independent from your computer. Also, it does not require user intervention. Slow restoration of data and high cost are the major disadvantages of backing up using Internet backup software. …

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How to Drive Leads With 6 High Priority Web Design Elements

There is a great deal you can do to direct people to your website: on-page site improvement, advancing it via web-based networking media channels, web index showcasing, show advertisements, coordinate mailers, as well as email battles.

Be that as it may, what great is all that awesome guest activity if your site on the off chance that you aren’t getting any new leads?

While the reason for a site is not exclusively to increase the leads, it’s regularly the most unmistakable ROI of any website. For this very reason, it’s important that any company’s web design is amplified for lead era.

The following are six elements which will be fruitful in getting leads for website designing:

  • Crystal Clear Copy

Come to the heart of the matter as quickly as possible. You just have a constrained measure of time to achieve a potential customer and demonstrate to them the estimation of your items or administrations. This does not imply that you can’t weave a story, but rather it means you can’t mince words. Working with an accomplished, proficient marketing specialist is an extraordinary approach to accomplish this objective.

  • Compelling Calls-to-Action

Assortments of convincing suggestions to take action on a B2B site are necessary for driving leads. Try not to surrender it over to the client to make sense of what they ought to do next – rather, control them on what to do next. Provoke them to plan an interview, take an item demo, see what clients are stating, perused your blog entries, or view your item inventory.

  • Layout Productivity

If yours is a firm whose main aim is the service and the product line which makes its way to the prospectus, it is necessary to set the layout in such a form that any user, who is visiting your website design, does not have to dig in for the information. It should be easily available.

  • Client Testimonials

It is very necessary to convey through one’s prospectus about what are the perks if a person associates in the form of a client with your website design. If one wants to take this further, it can come from the reviews which are available on the websites as well as the third party review sites.

  • Increased level of Trust

It is human nature of all individuals to develop the credibility for the services of the people whom they think that they know from quite some time. Short biographies as well as the real pictures of your working staff and procedures are a great way to build trust.

  • Accuracy of Third Parties

In case of competition, all the competitors strive of them being the best than the others. A website can portray the validation by the third parties by including the badges as well as the certificates along with the listed awards. So, the presence of the validation is necessary as well as the sources from which they are derived should be trust worthy.

If your site has been designed carefully and the necessary …

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An Insight Into the Translation Business

If you have overgrowing needs for Professional Translation Services or Search Engine Optimized Website Localization Services, this ARTICLE is for YOU!

In our present globalized world, we are not only living in the era of advanced technology, but we are suffering from its impact and influence so drastically as well. Every part of our daily life is closely related to technology one way or the other. And strangely enough, we are getting more and more intrigued and enslaved by its advancements that we cannot dispense with any, and cannot even imagine how we were ever able to live without those infinite forms of technology before. With mobile phones we are always in contact with our family and friends, with social networking we can socialize again with our long-missed classmates and university colleagues, with the internet we are able to get the required information and knowledge in no time, with computers and communication technologies we easily collaborate with our local and remote foreign business partners to carry out our daily business tasks and routine. Not only this, but we can even communicate with one another in ways that are very much similar to face-to-face, telephonic, and written modes.

If this is the impact of technology on our daily life, we cannot but say that it has a rather tremendous impact on translation and the translation industry causing radical changes mainly in translation tools, translation studies, trainings and work procedures. Using the internet to search for terminology and references has become more accurate and relevant. With the help of computer-aided translation (CAT tools), translators manage to save time and meet tight deadlines. They are also able to observe consistency, coherency and terminology management throughout each and every project, especially in the case of large ones. With the use of built-in QA checks, they are now capable of submitting error-free files as much as humanly possible. Although Machine Translation (MT) posed a slight threat to translators for being a free and handy tool to many clients, it was found that, after all, for their more technical and complex files, clients cannot dispense with human translation nor its valuable and recognized contributions in all their translation needs and localization requirements.

Coming to this point, it is now timely to highlight the role of translation agencies and how they were greatly influenced by the impact of modern technologies. By leveraging these modern technological inventions, translation agencies do not conduct their work from their premises only, but via their websites as well. Actually, the attention focused on their websites is double that directed to their work premises. For their websites, they mobilize the best web and graphic designers, social media, SEO and digital marketing specialists. Their websites represent their global image and brand. Once they are content that their website portrays the very desired image and brand, they set to conduct their business tasks with more ease and comfort using the relevant technologies. Through the use of the latest technological inventions, translation agencies are no more …

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How to Start a Traffic School in California

The first thing you want to do is go to the California DMV website, dmv.ca.gov I will add links for you so you can find the information easily as the DMV website can be a little difficult to navigate through. (AB2499 is New CA legislation for traffic schools that was put in place 9.1.2012) It covers all the rules and regulations as well as the qualifications needed for the owner operator and instructor.

After you go through the information you will want to print out the traffic school owner checklist, it will prove to be very helpful in checking off each thing you need to complete.

Opening up a Traffic violator school can be a long and tedious endeavor; there are many requirements that need to be in place before the DMV approves you.

I will list a few of the steps involved in opening up your school:

1) The first thing the DMV requires is to submit a traffic school lesson plan along with an $800.00 fee for your original review of an online course, $800.00 for a home study course review or $475.00 for a classroom course to be submitted with your OL764 form. You will have to wait up to 120 days for the DMV to do a background check on you as well waiting for your approval or rejection of your course. If you would prefer you can purchase a pre approved lesson plan which is probably easier than writing your own which is a 6 month to a year project. Plus you will get your approval letter from the DMV in about a week and only have to pay a $25.00 fee to use a pre approved course.

2)The DMV must approve your traffic school name before you can move forward with the rest of your application, you will need to fill out the OL 612 form, but before you your waste time purchasing your domain name for an online traffic school you can call the DMV and check to see if the name you wish to use is available at the time of your call (916) 229-3126. If your name is similar to another name being used, your domain name will be rejected. If the name is available then you can send the form up to DMV by overnight mail, they will send you back an approval for your chosen name by US mail.Once you get your application approved, your school name will be placed on the DMV website, which is free marketing for you.

Some additional DMV requirements are: being fingerprinted by live scan, securing a bond, pay the required fees, submit an insurance certificate, purchase a DMV approved lesson plan,or write your own, rent an office space in which to run your business out of and hold your traffic violator classes if you wish to teach a classroom course. FYI…The DMV makes no distinction between a classroom traffic school or an online traffic school course in terms of the application process,the DMV …

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Live Chat: The Innovation of Communications

For as long as we can remember, communication has been part of our daily lives. It bridges differences; Heals and nurtures relationships; And it paves way for the development of human lives. Without communications, we will all be walking and living in the dark, stuck in the Neanderthal days. True enough, the innovation of communications is inevitable as existence lasts and as time, together with people change.

Now, we use different media in order to communicate. Time and time again, we use those that truly serve the purpose – of proliferating one's life. Now, communications have been vital in the fields of business and all facets of life. We have the telephone, mobile, email, and a lot more that enhance our lifestyle. We choose the ones that are more suitable to our daily needs and fit our requirements.

And there is no better way to communicate than to have it on real time. The distance will no longer be a problem as you can converse as if you are talking or chatting to the person personally. Live chat is the best possible way to bridge the gaps caused by time difference and distance.

Live chat hits the nail on the head. Entrepreneurs can start plugging it on their website and engage conversation with their visitors and customers. Instead of contacting them through phone numbers during unholy hours, and without anyone to pick them up, they can avoid upset customers who are waiting to be answered. Same with emails, emails can be left unanswered for days and sometimes deleted accidentally. And one inquiry that can be possibly converted into a sale can be lost in a blink of an eye.

However, live chat monitoring can eliminate the problems of delay. Once the customer initiates a chat, you can start having a real conversation with that person using your personalized words. You can answer all his questions according to how he wants the conversation to flow. As you engage on a valuable conversation with a client, a relationship will blossom and conversion is highly important.

A satisfied web visitor can be a possible client. Beside, a client wants a competent product and an impressive customer service. The fact that you can be reached all the time means that they can contact you immediately should he encounter a problem with your product or service. Transparency is crucial and most of the time, clients will go for a more approachable, customer-friendly company over a company that does not find a way to connect and engage with its clients.

Live chat certainly answers the needs of both producers and consumers alike. It does not only make their lives easier, it helps them to have a mutually beneficial relationship with each other. …

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What To Expect From a Search Engine Reputation Management Company

Making profits in a business is a common scenario, but winning a reputed market position demands rigorous efforts. It takes several years of hard-work and dedication to attain a competitive market position.

In order to ensure a planned reputation-building effort, it is important to avail the services of a renowned and proficient search engine reputation management company. There are many such service providers that will surely provide customized reputation building solutions to the clients that too without making any compromise on the quality.

Backed by competent professionals, we understand that only attaining the ranking once is not enough. It is equally important to maintain that position by taking regular follow ups and making alternations as needed.

One of the biggest advantages of availing the best reputation management services is that these protect the business against any kind of negative publicity that might occur. Such service providers regularly go through the reviewer comments and keep making required alterations.

Specified below are the major outputs that one can expect from a online reputation management service provider:

  • These help to build an exceptional brand personality in the market. Moreover, it helps to attain a preferred market position.
  • There is a sure shot increase in the traffic on the website, resulting in great visibility and profits
  • There is undoubtedly a noticeable uplift in the sales and revenue that the businesses often experience
  • Better clients engagement and improved communications to ensure clarity in the information.
  • Project and enhance brand reputation

Here, we have made an attempt to bring forward some of the most successful reputation building strategies:

  • Designing and maintaining a decent social profile on various platforms
  • Unique and informative content generation for a wide reach
  • Altering the Google autocomplete suggestions
  • Tracking and removing all negative contents
  • Inviting and sharing positive customer reviews

In addition to this, a Search Engine Reputation Management Company is really necessary for the businesses to judge the competency level of the service providers before making the final decision. Make sure that the service provider that interests you is working with the assistance of a reliable and competitive team that holds expertise in reputation building for similar kind of businesses. Moreover, the methods of operation that is being put to use must be updated as well as unique to reach the target audience in the most efficient manner. Research well to end up making a profitable and well-informed decision for maximum short run as well as long run benefits.…

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Advantages and Disadvantages of Customized Software

Other questions you could ask: Advantages and disadvantages of proprietary software what is proprietary software? How to customise fields in Optimism software? How to Use CRM software? How to customise software is musical software to create your own loops? How businesses use customised software to improve relationships with customers by developing there own software?

Custom software is not targeted to the mass market and is tailor made for specific needs of companies and organisations this requires having a reasonable understanding of these principles. The software is made and will in some way represent that organisation and make it stand out in some way for the options available for clients customers and users of these websites and make communication better between the two.

The first advantage of having this software is Users of the program will find a custom-made program more friendly and intuitive as it will not contain superfluous facilities Custom software. The second advantage of having software that represents a company well that brandishes this software statistically has proved to convert into higher profits for the company and by being customisable these elements can be adjusted and tweaked as is.

Some reputable software developing companies are SiliconEdge, get website ranking, Lucrosus, Software developers UK and Endeavor. These companies call themselves bespoke software developers, and like tailors who make clothes they need details from there customers before they can deliver a product software based. These companies have approved and certified staff and savvy is the variety of computer languages out there.

This is a key problem of all time understanding, sharing what you mean and then remembering it every day. Companies with technical jobs in all organisational areas spend hours on not working on tasks, focus groups, webinar meetings, forum chats, researching data that does not pay anymore and other sections that because new confuse society. These are the only solutions available to truly understand what needs to be done in the age of information.

That is why software developers get paid so handsomely because they are optimised and aligned in a place where when you need them they will be there at the top of the search engine, depending on your location. If you know what you are looking for this could be anywhere in the world.

A disadvantage of these software services is that you need to always understand the ebbs and flow of where work is being distributed worldwide.

These languages can create better graphic designs and engineering of internal workings of any companies web based hub. By understanding the languages Java,.NEt,C++, VB, PHP, DELPHI, Oracle RUBY on RAILS and many more they can provide exactly what it is you need.

One man cannot in his lifetime learn all these languages because the disadvantage is a man or women cannot live a normal life, however there are people out there who are trained within the industry for many years who can gather the cross-section of communication data needed to offer something that will stand out look great …

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