THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of …

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Why Investing In SEO Is A Smart Choice For Business People

Google continues to upgrade its algorithm everywhere, which is making the companies spending more on digital marketing services. The marketing models unhinge everywhere and considering investing in SEO is a smarter choice. Some people find it hard as they are tight on budget still SEO firms are meant to bring a lot of value to your business so considering them for your budget is even better. With this, you can take the plunge better and the overall growth of the SEO marketing will go up by the upcoming years. If you are considering hiring an SEO company for your business, it is important to understand what you are buying.

SEO Work Falls Into Mainly Three Buckets, Which Are As Follows:-

  • Keyword Research And Optimization – This is the first step of SEO and most people think it is the only part. However searching for the optimum keywords is just a beginning to define the audience how they can reach your business through the online mediums. The strategic equation of keyword research is presented with the optimal phrases for which people search specific term that a company shows in the search results. Afterwards, the searchers click your link and you meet the new prospects.
  • Technical Work On Website – This is not actually associated with SEO but it is essential to link up the workings for the Google’s algorithm. The strategy that Google uses to access and rate all the websites is hard to match and it has to work extremely faster. For meeting the people with the relevant strategies you are offering, you need to work like a well-oiled machine to communicate quickly and clearly. This needs hundreds of technical considerations, which inversely links with SEO and optimizes your website for the purpose.
  • Link Building Campaigns – If you are new to the game, this might surprise you but trust us it’s surely a game changer. In spite of hundreds of technical tweaks for a well optimized website, Google’s algorithm rise above the all with the certainty called links. A web of links from other websites to yours, are what Google counts and care about than literally anything else. If your business website is linked with other popular websites, Google is likely to display your company much higher in the search engine results.

Letting The Experts Do Their Work For You Pays More Itself, And Here Are The Several Reasons For The Same:-

  • They work systematically
  • They are always up with fresh perspective
  • They have access to the favorite toolbox
  • Patience is the key rather of guarantees
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Link Building – Defining Importance and Evaluating Strategies for 2015

Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.

Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine’s algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)

Process Management

Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.

Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.

By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)

Link building – Marketer’s View

Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client’s website and the target audience by specifying the importance and value of the client’s website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)

Links serve as a marketer’s tool to indicate the relevancy and authority to Google and to the website’s unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)

Link Building Strategies for 2015

With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.

Search: Online presence for business is needed …

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How to Write Effective Descriptions for Your Jewelry Website

Why are Effective Product Descriptions so Important?

Images can grab your client’s attention, but they are not enough if you want to be successful with your jewelry website. Not only do well-written product descriptions help your client understand all the benefits your jewelry has to offer, but these written words will also improve your search engine rankings.

How to Write Effective Product Descriptions for Your Jewelry

1. Consider your Target Audience

2. Start with the Title and the Hook

3. Explain the Benefits of your Jewelry or Product

4. Incorporate Keywords

5. Inform about Product Facts

6. Add Customer Reviews

First you should consider who your audience is. Are you selling luxury diamond jewelry, or artful handmade pieces? What is it that you clients are searching for? Be sure you understand the interests and desires of the people most likely to buy your jewelry, so you can appeal to them.

Before writing the copy start with the product title. Give each piece of jewelry a name that is not only intriguing but descriptive as well, and try to use a keyword. While your bracelet may be called “Aero,” a title like “Aero Bracelet,” is not enough. Consider something like “Aero Diamond and Platinum Bracelet,” or “The Aero Bracelet: Luxury Diamond Jewelry.” These titles are much more descriptive and incorporate keywords many jewelry websites would benefit from.

Next, what are the greatest features of your product? How is this piece of jewelry better than another, and why does the shopper need this item? Explain all the benefits associated with your product and tell your potential client how owning this beautiful turquoise ring will make their lives better, or why these particular diamond earrings are unlike any other pair.

Don’t forget SEO! Make sure you consider optimizing your copy for the search engine spiders. Create list of keywords, or the major search terms that clients would input into a site like Google to find your products, and then include these in the product title and the description. This will help people find stunning “diamond platinum earrings,” on your site, when they are searching the web for these terms.

After you have eloquently described your product and incorporated keywords into the copy, don’t forget to add some bulleted facts regarding size, material content, weight, shipping info, or anything that a shopper would need to know about the item. When buying products from a jewelry website, this information is crucial to shoppers, and they don’t want to have to contact you via email or telephone. To close the sale, be sure you provide everything that they need to know.

Finally, if you have any great customer reviews on a particular product or piece of jewelry, be sure to add that as well. Internet shoppers love to hear testimonials from others who already own the product; it helps your jewelry website earn credibility. Consider a place on your site that clients can add their experiences and opinions.

What is an example of an effective product

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Landing, Squeeze, And Splash Pages – The Differences

Landing page vs. squeeze page vs. splash page – what are they, and what sets them apart from each other? Do you need them for your website? The answer to the latter question is yes, yes and no. As you will discover by reading this article, you do need both a landing page and a squeeze page, while a splash page is completely unnecessary, contrary to popular opinion.

Landing Page

A landing page is simply where a visitor ‘lands’ after clicking on a link that directs him/her to your website. For example, if you advertise your bicycle store on Google, and someone clicks on it, the page they are redirected to is your landing page. If you used SEO and got an article about pillow cases to rank well and somebody clicked on it, they would be redirected to your pillow case article. Thus, your pillow case article would be a landing page. Note that their can be (and almost always will be) more than one landing page per website.

As a result, you will always have a landing page on your website, no matter what you do. Thus, it is an integral part of your website that is both necessary and cannot be removed.

Squeeze Page

If you are familiar with Internet marketing, then you probably also know that lists are a very important part of your overall plan. Without a list, your revenue will be much smaller than what it could be. Thus, it is essential that you have some method of extracting an e-mail address from a visitor ethically.

A squeeze page is simple the best way to do this. In a squeeze page, you provide a form for a visitor to enter in their e-mail address and their name (optional) in order for them to be able to subscribe to your blog/website. Alternatively, (and this works much better) you can also give a free gift, like an eBook or video tutorial as a reward when the visitor opts into your mailing list. A squeeze page is a vital part of the success of any online business.

Splash Page

A splash page is almost like the ‘homepage’ of a website. For example, if you were to type in an address into the URL bar, such as and you were redirected to a static page, that would be the homepage. A splash page is when the homepage is replaced with a page that draws attention to the middle of the page. For example, a video might be placed in the center, while the rest of the page is blank or has arrows pointing towards the center. This is a splash page.

With the recent algorithm updates, Google has shown that it does not favor websites with splash pages. They not only have longer loading times, but they also are not very user-friendly. I recommend not creating a splash page for your website(s).

The concepts behind these types of pages truly are quite simple. The first two, landing …

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WordPress SEO – Use It Right And Go Really Far

WordPress shares a fantastic relationship with the search engines, which is exactly why you find the WordPress blogs getting more attention from Google and other major search engines. All webmasters know and know (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. If you want to make sure that you get the best results possible from your WordPress blog, you still need to make sure that you optimize it as well you can for optimum performance so that you can reap long term rewards in the form of organic search traffic.

Place your keyword in the title – In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This is one of the most well-located and most efficient ways to be seen by the search engines. But, you should stay away from keyword stuffing as much as you can. Your keyword should go in the title if you think that it will make a huge difference to do it. Your title should not only read well but it should also make sense.

Place your energy on one topic right now, a lot of WordPress blogs range in numerous topics. Not anything is incorrect with this.

But if you want the benefit of SEO then you should try and stick to one single topic. Then, use other sub topic if it is necessary. Why should you be concerned about this? Initially, it will be your visitors who will be reliable for putting new content on your blog by commenting on it. Secondly, the search engines will have an excellent thought of what your blog is about. All of this has a lot to do with how the search engines rank your site.

Incorporate Social Media – When you establish social media buttons, in way you are employing your viewers and getting them to sponsor your content for you. This is a brilliant way to place your blog in the limelight and at the same time assemble natural backlinks as your readers use social media to vouch for your blog. Social media buttons are vital, but they may fill your site with unnecessary stuff, you should be concentrating on content. WordPress SEO is a procedure that will progressively give your blog an upgraded look to the search engines. Because you are using a strong site like WordPress, the result could be eminent. Google has a very high regard for WordPress and the applications attached. Prior to applying WordPress SEO, initially get the essentials in diplomacy; this way you will be more assured of having an established premise to work from and will be more apt to have a well founded grouping later on.…

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Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.


  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization


  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization


  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website
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Top Benefits of SEO

SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –

Clear cut increase in traffic

The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Best Marketing return on investment!

When you pay for an ad, a good amount of people will see it. There’s a fair chance that some percentage of them might end up buying your product. This higher conversion rate is simply one more of the advantages of SEO services that can’t be matched by any other form of marketing. Google keeps the data about the searches and gets the people who searched for the tag on your website. Anyone can post an ad and individuals who see it may misclick. However, a hit from Google is much more appreciable than ads.

Long-Term Standings

Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking, your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.

Higher Brand Credibility as More People Trust Google

People trust whatever comes first at the Google search page. There is a mutual trust between the people and Google as it is a reputable company. By implementing this strategy, you can turn your site into the brand name. The lower you are in rankings on Google the more individuals are distrustful about your site. On the off chance that Google has a spot devoted to you at the top particularly in the event that it is a high level posting with different subpages recorded beneath the principle landing page it gives your site a position and brand value that no advertisement can beat. Advertisements can frequently be viewed as irritating and many individuals have promotion blockers introduced on their programs.


Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides …

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An Insight Into the Translation Business

If you have overgrowing needs for Professional Translation Services or Search Engine Optimized Website Localization Services, this ARTICLE is for YOU!

In our present globalized world, we are not only living in the era of advanced technology, but we are suffering from its impact and influence so drastically as well. Every part of our daily life is closely related to technology one way or the other. And strangely enough, we are getting more and more intrigued and enslaved by its advancements that we cannot dispense with any, and cannot even imagine how we were ever able to live without those infinite forms of technology before. With mobile phones we are always in contact with our family and friends, with social networking we can socialize again with our long-missed classmates and university colleagues, with the internet we are able to get the required information and knowledge in no time, with computers and communication technologies we easily collaborate with our local and remote foreign business partners to carry out our daily business tasks and routine. Not only this, but we can even communicate with one another in ways that are very much similar to face-to-face, telephonic, and written modes.

If this is the impact of technology on our daily life, we cannot but say that it has a rather tremendous impact on translation and the translation industry causing radical changes mainly in translation tools, translation studies, trainings and work procedures. Using the internet to search for terminology and references has become more accurate and relevant. With the help of computer-aided translation (CAT tools), translators manage to save time and meet tight deadlines. They are also able to observe consistency, coherency and terminology management throughout each and every project, especially in the case of large ones. With the use of built-in QA checks, they are now capable of submitting error-free files as much as humanly possible. Although Machine Translation (MT) posed a slight threat to translators for being a free and handy tool to many clients, it was found that, after all, for their more technical and complex files, clients cannot dispense with human translation nor its valuable and recognized contributions in all their translation needs and localization requirements.

Coming to this point, it is now timely to highlight the role of translation agencies and how they were greatly influenced by the impact of modern technologies. By leveraging these modern technological inventions, translation agencies do not conduct their work from their premises only, but via their websites as well. Actually, the attention focused on their websites is double that directed to their work premises. For their websites, they mobilize the best web and graphic designers, social media, SEO and digital marketing specialists. Their websites represent their global image and brand. Once they are content that their website portrays the very desired image and brand, they set to conduct their business tasks with more ease and comfort using the relevant technologies. Through the use of the latest technological inventions, translation agencies are no more …

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The Importance of a Website Analysis

A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention.

The significant benefits of a website analysis are as follows;

Identify Internal Problems

A Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines (robots file and sitemap).

Making sure these important structural elements are correct not only ensures the Search Engines can correctly navigate their way around your website, it also lays a strong foundation for any future SEO work or adjustments.

On Page Issues

The website analysis will report on all of the on page elements to make sure that everything that should be on the site, is there, and that these elements are sufficiently optimized. This includes mainly menu, image and link data, such as titles and alt tags.

Find Out More About Ideal Keywords To Target

Along with the analysis report, there will usually be a limited amount of keyword research and recommendations based on keywords that you initially supplied. These recommendations can act as a guide to whether you need to put in some extra research time to select a list of better targeted keywords or whether the ones you currently have, are going to work well for you.

What Is Working Well For Your Site?

Not everything in the website analysis is negative. The majority of websites have at least one good thing going for them, whether it is their design, colours, menu systems or great copy. Most business people have trouble seeing their website objectively, and often don’t realise or overlook their current assets. A little encouragement in these areas can turn a good thing into a great thing.

Current Site Popularity and Ranking

Do you know what sites have links to you? There is quite a large importance placed on the amount of websites and the quality of those websites that link back to you. This is because having good quality links shows the Search Engines that your site contains relevant content and there is a bunch of other well ranked websites that think so too. Your website analysis will show you which sites are linking to you and the quality of these sites.

Do you know what pages of your website have actually been found by search engines? The website analysis provides an indexed pages report which cover all the major search engines so you can see which pages have been found and which have been missed for some reason. The analysis …

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