A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention.
The significant benefits of a website analysis are as follows;
Identify Internal Problems
A Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines (robots file and sitemap).
Making sure these important structural elements are correct not only ensures the Search Engines can correctly navigate their way around your website, it also lays a strong foundation for any future SEO work or adjustments.
On Page Issues
The website analysis will report on all of the on page elements to make sure that everything that should be on the site, is there, and that these elements are sufficiently optimized. This includes mainly menu, image and link data, such as titles and alt tags.
Find Out More About Ideal Keywords To Target
Along with the analysis report, there will usually be a limited amount of keyword research and recommendations based on keywords that you initially supplied. These recommendations can act as a guide to whether you need to put in some extra research time to select a list of better targeted keywords or whether the ones you currently have, are going to work well for you.
What Is Working Well For Your Site?
Not everything in the website analysis is negative. The majority of websites have at least one good thing going for them, whether it is their design, colours, menu systems or great copy. Most business people have trouble seeing their website objectively, and often don’t realise or overlook their current assets. A little encouragement in these areas can turn a good thing into a great thing.
Current Site Popularity and Ranking
Do you know what sites have links to you? There is quite a large importance placed on the amount of websites and the quality of those websites that link back to you. This is because having good quality links shows the Search Engines that your site contains relevant content and there is a bunch of other well ranked websites that think so too. Your website analysis will show you which sites are linking to you and the quality of these sites.
Do you know what pages of your website have actually been found by search engines? The website analysis provides an indexed pages report which cover all the major search engines so you can see which pages have been found and which have been missed for some reason. The analysis …Continue reading »