technology

How To Kill A Website

There are various ways to kill a website just like there are various ways to skin a cat. It is basically easy, the first thing you need to do is get up enough courage to do it, which, I believe is not very easy. The faint of heart could never do such a thing that is why they end up in the gutter. They do not know enough. Nah, more likely, they do not have enough courage.

Your first kill is exhilarating, it would be like an addiction, you will always be craving for more. Sack the morality issue, the name of the game is SURVIVAL. The online world is cruel, its a jungle out there! All kinds of crime abound in the online world, from simple theft, to house breaks, and ultimately murder. Nobody gets caught because the culprits know how to cover their tracks, they are experts and proud of it.

Here are some of the things that you can do to kill YOUR website:

1. Subscribe to Link Farms and web rings, submit your site to free for all websites, link to banned websites. A decent SEO Analyst knows that linking to bad sites like link farms, web rings and free for all website is very bad and could literally mean death for your website. So there you have it, one very easy way to kill a website.

2. Give away one-way outward links. You are feeling generous, with a PageRank of 8 why wouldn’t you be? So you shout out to the whole online world that you are giving free for all one-way outward links with no “nofollow”. As the news leaks out, hundreds and maybe thousands will go to you asking for links, go on give them links, show them how generous you are. Death by hemorrhage, sure death. Before you know it, you will be needing a transfusion with all the PageRank hemorrhaging you’re doing. Will you go with a transfusion? Nope, just give it all away and before you know it, another website dead.

3. Do not update, do not submit, do nothing. Let your website be, let it be a sitting duck, just another website. It is a slow process, the first thing that you’ll lose is your visitors, next your ranking, before you know it, you will be no one, a non-entity. It might not be death but its a fate worst than death itself.

There you go, folks, three certified ways of killing your website. It does not matter if you have spent countless sleepless nights thinking about what to write nor spent hundreds and even thousands of dollars in hosting and advertising, its your money to burn. If you want to go on a killing spree, go on make more websites, optimize them, spend money on them and then kill them.

For those who love their websites, take care of them and never do any of the above.…

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Bring Customers To Your Business With An SEO Friendly Site

You work hard to keep your company’s website up to date with the newest information and deals your brand offers. You create a site that fits your customers’ needs and gives them as much information as possible. Once your website is ready, you wait and hope for potential leads from your amazing site. However, if your future customers cannot find your website, you will not get the leads you were hoping for.

The biggest part of reaching your customers, both new and old, is by ensuring your website is search engine optimized. This means that your company can be easily found by customers with a search engine like Google. If you are not knowledgeable on SEO, it can be beneficial to hire an agency to help you optimize your site. Often, agencies will be able to follow the strict guidelines laid out by sites and will give you the best results.

Each search engine will have various guidelines that you must follow to make sure your SEO meets their requirements. If your site uses keywords incorrectly, you can actually be penalized. If you accidentally break these rules you can get lower rankings and less traffic. In some extreme cases, company websites can be removed from the site and lose all chances of being found.

There are many key reasons to ensure your company’s SEO is up to date and working for your brand. Recent research has shown that search engine traffic can bring in up to 40% more sales than traffic from world of mouth or social media. Websites like Google are one of the fastest growing methods for people to learn about your products and services. You want to ensure that your site has the best chance as possible to reach those searching for similar services.

Another big benefit of ensuring your website is SEO friendly is that you will save money. On average, companies spend a large chunk of their budget creating advertising campaigns. Unfortunately, these campaigns are often shown to people who are not necessarily interested in what your company has to offer. When someone visits a site like Google to find a specific type of company, you know that they are interested in the services you have to offer.

Essentially, ensuring your company has proper SEO is a free way to reach your customers. It will guarantee that people interested in you are finding your website. Also, you will not have to worry about creating advertising campaigns or managing your social media ads. You will only manage the website you already have and wait for customers to come to you.

If you need extra help with your website’s SEO, you can easily find companies near you that offer these services. However, it can be difficult to find a company that fits your exact needs. With some research and proper guidance, you will be on your way to an SEO friendly site in no time.

Finding a company to help you can be a daunting task. One …

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What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what …

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Old School SEO Practice You’re Wasting Your Time On

Change is the only constant and it’s a universal truth. Instead of running away, you should accept it and just face it. When you are doing online marketing, a number of factors you need to take into consideration to get the effective results. As we all know that Google – world’s most popular search engine changes its algorithm and to meet the step with it SEO has also changed over the years. If you still fiddling with its old and useless tactics, so, it will keep your traffic stagnant nothing else. Yes, you have to come out of the bed, there is the world outside, face it and fight with it to be on the top. So, here we discuss old school SEO tactics you should ditch right away to get the bangs for the bucks.

  • More Links Means Higher Ranking: When it comes to productivity or improved outcomes, so, more is not always better. It is not always correct that just because you have more links on your website means it will help you rank higher, yes, because their relevancy matters the most. So, instead of focusing on quantity, move your head to the quality.
  • Heavy Use Of Anchor Text In External Links: The placement of anchor text no longer works in the SEO. However, overdoing kills the quality and therefore, you should move on from this old school tactics to a new world.
  • Use Of Paid Links And Directories: If you are using paid links and directories for the ranking of your website, so, you will surely get punished whenever Google changes its algorithm. Because it is not organic result and can change with every new algorithm. Therefore, doing is no longer effective and just a waste of money.
  • It’s All About Writing Keyword Rich Content: Content is the hero of your website that plays a significant role in SEO. The use of a right keyword in the content is necessary as they give effective results, but overuse of keywords will kill its quality. Instead of writing rich keyword content, you should write user-friendly, interesting and quality content.

Stop wasting your time on all above useless SEO tactics that are no longer effective. Update yourself with the new changes and be ready to face the competition. Adopt changes is not a rocket-science unless you don’t know what exactly to do. In case you are one of them, who are still wasting time on the above obsolete tactics, so, take professional assistance from a reliable SEO Company.…

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Advantages of SEO Content Writing

No matter what type of business you own, if you have an online presence through a website, then it is important to take it to the top of search engines to boost up its visibility. By having your site appear on the first page of major search engines, you can generate more web-traffic and thereby enhance the popularity of your website. Moreover, having more number of customers or visitors also implies improved brand awareness. In fact this could even mean a rise in the sales. In order to reap all these benefits, SEO copywriting can play a pivotal role. There are many advantages of SEO content writing, one out which is already mentioned above. The rest are stated below –

* It is one of the most low-cost marketing techniques that can give off huge returns. Though it may cost some money, it is definitely worth investing in.

* SEO copywriting ensures that a website gets fresh content regularly. Also when fresh content is added to your website from time to time, you are likely to get repeat visits by your customers, which further make your website searchable. Fresh and new content would also show that your site is well-maintained.

* Unique and original content writing is what the search engines look for, in order to rank a web page higher.

* Keywords play an important role in the success of a website. Web content which focuses on the keywords results in a focused website. Search engines usually give preference to websites having focused content and display them on top of the search results. Effective SEO content makes use of various keyword related techniques to get more visitors on the website.

* SEO copywriting offers information in good quantity that would tempt the visitors not just to peruse your complete content, but also to explore the other content present within your website.

* If they find your content helpful, then they would create back links by linking to your content. These backlinks would make your website more popular. In fact by hiring the services of a professional SEO content writer, you can create a good number of regular visitors who would frequently visit your website to read content regularly.

Not having an SEO friendly content in your website may cost you hard as no any major search engine would rank your website high on the search engines. In fact some of them may not even include your website in the search results. So, in order to make the most of SEO content writing, do not hesitate to invest in the professional services.…

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THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of …

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Why Investing In SEO Is A Smart Choice For Business People

Google continues to upgrade its algorithm everywhere, which is making the companies spending more on digital marketing services. The marketing models unhinge everywhere and considering investing in SEO is a smarter choice. Some people find it hard as they are tight on budget still SEO firms are meant to bring a lot of value to your business so considering them for your budget is even better. With this, you can take the plunge better and the overall growth of the SEO marketing will go up by the upcoming years. If you are considering hiring an SEO company for your business, it is important to understand what you are buying.

SEO Work Falls Into Mainly Three Buckets, Which Are As Follows:-

  • Keyword Research And Optimization – This is the first step of SEO and most people think it is the only part. However searching for the optimum keywords is just a beginning to define the audience how they can reach your business through the online mediums. The strategic equation of keyword research is presented with the optimal phrases for which people search specific term that a company shows in the search results. Afterwards, the searchers click your link and you meet the new prospects.
  • Technical Work On Website – This is not actually associated with SEO but it is essential to link up the workings for the Google’s algorithm. The strategy that Google uses to access and rate all the websites is hard to match and it has to work extremely faster. For meeting the people with the relevant strategies you are offering, you need to work like a well-oiled machine to communicate quickly and clearly. This needs hundreds of technical considerations, which inversely links with SEO and optimizes your website for the purpose.
  • Link Building Campaigns – If you are new to the game, this might surprise you but trust us it’s surely a game changer. In spite of hundreds of technical tweaks for a well optimized website, Google’s algorithm rise above the all with the certainty called links. A web of links from other websites to yours, are what Google counts and care about than literally anything else. If your business website is linked with other popular websites, Google is likely to display your company much higher in the search engine results.

Letting The Experts Do Their Work For You Pays More Itself, And Here Are The Several Reasons For The Same:-

  • They work systematically
  • They are always up with fresh perspective
  • They have access to the favorite toolbox
  • Patience is the key rather of guarantees
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Link Building – Defining Importance and Evaluating Strategies for 2015

Link building helps to relate search strings to web pages and is an effective strategy for the popularity of a website. Links provide direction to search engine to help users search the content they are looking for on web. Search engines constantly redefine the algorithms and use link data to perform site assessment with respect to a search query.

Although links form a part of the entire gamut of SEO related activity, experts attribute links as an important determinant of search engine’s algorithm to relate to links. Links provide a foundation for search engines to evaluate the popularity of pages. Links provide the benchmarks for assessment of websites based on trustworthiness, spammy nature and ranking (depending on authority). As provided by Hiltop Algorithm, links act on an authority model to refer the most expert pages related to a given subject. (1)

Process Management

Link building should follow the best practices as per Google guidelines and needs to be done the correct way to harness maximum benefit for SEO. Creative strategies need to be developed in a manner that the target audience is compelled to get engaged with the website link. The process should be systematic, scientific and creative.

Link building strategy involves understanding the client website thoroughly. It involves understanding specific elements; its unique selling point, industry vertical, market presence, inherent value, area of operation, nature of target audience and various products/service segments. All of these can be treated as linkable assets.

By comparing and contrasting various elements a strategy can be devised which relates the target audience to these elements through links as a medium, assessed the effectiveness of the strategy and make modifications depending on results.(2)

Link building – Marketer’s View

Link building is getting the grasp of the website and target audience from a marketing perspective. It involves understanding why the website should be valued by the target audience, why any user would want to visit it, and why it is worth linking to. An applicable marketing strategy here is compelling in nature and has a credible and influential outreach. The exercise aims to obtain the contact between the client’s website and the target audience by specifying the importance and value of the client’s website for them and what unique benefit might the users obtain by visiting the particular website. If implemented correctly link building can act as immensely helpful marketing strategy for creating brand awareness, brand promotion, lead generation and lead conversion.(3)

Links serve as a marketer’s tool to indicate the relevancy and authority to Google and to the website’s unique audience group. It aims to foster trust between linked websites and enable Google to detect tactics which provide manipulative search results and extremely poor user experience. (4)

Link Building Strategies for 2015

With increased usage of internet as a medium to look out for information, products and services, link building would continue to remain popular with marketers aiming who use it as an opportunity to create brand awareness.

Search: Online presence for business is needed …

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How to Write Effective Descriptions for Your Jewelry Website

Why are Effective Product Descriptions so Important?

Images can grab your client’s attention, but they are not enough if you want to be successful with your jewelry website. Not only do well-written product descriptions help your client understand all the benefits your jewelry has to offer, but these written words will also improve your search engine rankings.

How to Write Effective Product Descriptions for Your Jewelry

1. Consider your Target Audience

2. Start with the Title and the Hook

3. Explain the Benefits of your Jewelry or Product

4. Incorporate Keywords

5. Inform about Product Facts

6. Add Customer Reviews

First you should consider who your audience is. Are you selling luxury diamond jewelry, or artful handmade pieces? What is it that you clients are searching for? Be sure you understand the interests and desires of the people most likely to buy your jewelry, so you can appeal to them.

Before writing the copy start with the product title. Give each piece of jewelry a name that is not only intriguing but descriptive as well, and try to use a keyword. While your bracelet may be called “Aero,” a title like “Aero Bracelet,” is not enough. Consider something like “Aero Diamond and Platinum Bracelet,” or “The Aero Bracelet: Luxury Diamond Jewelry.” These titles are much more descriptive and incorporate keywords many jewelry websites would benefit from.

Next, what are the greatest features of your product? How is this piece of jewelry better than another, and why does the shopper need this item? Explain all the benefits associated with your product and tell your potential client how owning this beautiful turquoise ring will make their lives better, or why these particular diamond earrings are unlike any other pair.

Don’t forget SEO! Make sure you consider optimizing your copy for the search engine spiders. Create list of keywords, or the major search terms that clients would input into a site like Google to find your products, and then include these in the product title and the description. This will help people find stunning “diamond platinum earrings,” on your site, when they are searching the web for these terms.

After you have eloquently described your product and incorporated keywords into the copy, don’t forget to add some bulleted facts regarding size, material content, weight, shipping info, or anything that a shopper would need to know about the item. When buying products from a jewelry website, this information is crucial to shoppers, and they don’t want to have to contact you via email or telephone. To close the sale, be sure you provide everything that they need to know.

Finally, if you have any great customer reviews on a particular product or piece of jewelry, be sure to add that as well. Internet shoppers love to hear testimonials from others who already own the product; it helps your jewelry website earn credibility. Consider a place on your site that clients can add their experiences and opinions.

What is an example of an effective product

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Landing, Squeeze, And Splash Pages – The Differences

Landing page vs. squeeze page vs. splash page – what are they, and what sets them apart from each other? Do you need them for your website? The answer to the latter question is yes, yes and no. As you will discover by reading this article, you do need both a landing page and a squeeze page, while a splash page is completely unnecessary, contrary to popular opinion.

Landing Page

A landing page is simply where a visitor ‘lands’ after clicking on a link that directs him/her to your website. For example, if you advertise your bicycle store on Google, and someone clicks on it, the page they are redirected to is your landing page. If you used SEO and got an article about pillow cases to rank well and somebody clicked on it, they would be redirected to your pillow case article. Thus, your pillow case article would be a landing page. Note that their can be (and almost always will be) more than one landing page per website.

As a result, you will always have a landing page on your website, no matter what you do. Thus, it is an integral part of your website that is both necessary and cannot be removed.

Squeeze Page

If you are familiar with Internet marketing, then you probably also know that lists are a very important part of your overall plan. Without a list, your revenue will be much smaller than what it could be. Thus, it is essential that you have some method of extracting an e-mail address from a visitor ethically.

A squeeze page is simple the best way to do this. In a squeeze page, you provide a form for a visitor to enter in their e-mail address and their name (optional) in order for them to be able to subscribe to your blog/website. Alternatively, (and this works much better) you can also give a free gift, like an eBook or video tutorial as a reward when the visitor opts into your mailing list. A squeeze page is a vital part of the success of any online business.

Splash Page

A splash page is almost like the ‘homepage’ of a website. For example, if you were to type in an address into the URL bar, such as EzineArticles.com and you were redirected to a static page, that would be the homepage. A splash page is when the homepage is replaced with a page that draws attention to the middle of the page. For example, a video might be placed in the center, while the rest of the page is blank or has arrows pointing towards the center. This is a splash page.

With the recent algorithm updates, Google has shown that it does not favor websites with splash pages. They not only have longer loading times, but they also are not very user-friendly. I recommend not creating a splash page for your website(s).

The concepts behind these types of pages truly are quite simple. The first two, landing …

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